Post job

Media supervisor vs communications coordinator

The differences between media supervisors and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a communications coordinator. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $47,075 average annual salary of a communications coordinator.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a communications coordinator are customer service, web content, and event planning.

Media supervisor vs communications coordinator overview

Media SupervisorCommunications Coordinator
Yearly salary$82,267$47,075
Hourly rate$39.55$22.63
Growth rate8%8%
Number of jobs8,85839,790
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 75%
Average age4242
Years of experience44

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does a communications coordinator do?

A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.

Media supervisor vs communications coordinator salary

Media supervisors and communications coordinators have different pay scales, as shown below.

Media SupervisorCommunications Coordinator
Average salary$82,267$47,075
Salary rangeBetween $65,000 And $103,000Between $34,000 And $63,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateVirginiaNew Jersey
Best paying companyWpp Us Holdings IncMicrosoft
Best paying industryRetailGovernment

Differences between media supervisor and communications coordinator education

There are a few differences between a media supervisor and a communications coordinator in terms of educational background:

Media SupervisorCommunications Coordinator
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 75%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityStanford University

Media supervisor vs communications coordinator demographics

Here are the differences between media supervisors' and communications coordinators' demographics:

Media SupervisorCommunications Coordinator
Average age4242
Gender ratioMale, 47.6% Female, 52.4%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media supervisor and communications coordinator duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Communications coordinator example responsibilities.

  • Launch and manage the corporate Instagram account @ xcelenergy.
  • Manage and maintain the admission website by using basic knowledge of HTML and web editing templates.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Contribute brand appropriate content for: blog, instagram, and twitter.
  • General administrative and marketing duties including sending e-marketing campaigns, updating intranet and SharePoint sites, and publishing public relations newsletters.
  • Monitor the daily work of the travel agency booking agents.
  • Show more

Media supervisor vs communications coordinator skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common communications coordinator skills
  • Customer Service, 7%
  • Web Content, 7%
  • Event Planning, 6%
  • Press Releases, 5%
  • Patients, 5%
  • Community Events, 5%

Browse arts, entertainment, sports, and media jobs