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Media supervisor vs media specialist

The differences between media supervisors and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a media specialist. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $50,832 average annual salary of a media specialist.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a media specialist are digital marketing, video production, and customer service.

Media supervisor vs media specialist overview

Media SupervisorMedia Specialist
Yearly salary$82,267$50,832
Hourly rate$39.55$24.44
Growth rate8%8%
Number of jobs8,85839,401
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does a media specialist do?

Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.

Media supervisor vs media specialist salary

Media supervisors and media specialists have different pay scales, as shown below.

Media SupervisorMedia Specialist
Average salary$82,267$50,832
Salary rangeBetween $65,000 And $103,000Between $35,000 And $73,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateVirginiaNew Jersey
Best paying companyWpp Us Holdings IncBP America Inc
Best paying industryRetailProfessional

Differences between media supervisor and media specialist education

There are a few differences between a media supervisor and a media specialist in terms of educational background:

Media SupervisorMedia Specialist
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 70%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityStanford University

Media supervisor vs media specialist demographics

Here are the differences between media supervisors' and media specialists' demographics:

Media SupervisorMedia Specialist
Average age4242
Gender ratioMale, 47.6% Female, 52.4%Male, 52.9% Female, 47.1%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media supervisor and media specialist duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Media specialist example responsibilities.

  • Develop fresh leads to connect with by utilizing LinkedIn connections and resources.
  • Manage content for and development of the museum's Drupal website, cartermuseum.org.
  • Manage teams for film, video, animation, & multimedia creation of any kind.
  • Assign to work as a media associate at Starcom managing a portion of the Kellogg's account.
  • Develop and manage proprietary PPC support material.
  • Participate in brainstorming sessions, proofread and edit marketing materials, manage magazine inventory.
  • Show more

Media supervisor vs media specialist skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common media specialist skills
  • Digital Marketing, 14%
  • Video Production, 7%
  • Customer Service, 5%
  • Web Content, 5%
  • Google Analytics, 4%
  • Google Adwords, 3%

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