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Media supervisor vs public relations specialist

The differences between media supervisors and public relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media supervisor and a public relations specialist. Additionally, a media supervisor has an average salary of $82,267, which is higher than the $48,124 average annual salary of a public relations specialist.

The top three skills for a media supervisor include media planning, digital marketing and client facing. The most important skills for a public relations specialist are press releases, web content, and project management.

Media supervisor vs public relations specialist overview

Media SupervisorPublic Relations Specialist
Yearly salary$82,267$48,124
Hourly rate$39.55$23.14
Growth rate8%8%
Number of jobs8,85829,698
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 81%
Average age4242
Years of experience44

What does a media supervisor do?

Media Supervisors help develop the company's overall media messaging and media campaigns. They perform various duties that include creating and distributing press releases to print, radio, digital media, and television outlets, informing the media about the company's new initiatives, and helping to drive interest for the said initiatives. It is their duty to coordinate the company's media buying initiatives and prepare ROI reports based on various key performing indicators such as CPA, CPI, and CPP.

What does a public relations specialist do?

A public relations specialist is an individual who creates and maintains a favorable public image of an organization by crafting media releases and developing social media programs. Public relations specialists must help their clients communicate effectively with the public as well as evaluate the public opinion of their clients through social media. They need to draft their press releases and contact people in the media who might want to broadcast their materials. Public relations specialists are also required to draft speeches and arrange interviews for the top executives of their organization.

Media supervisor vs public relations specialist salary

Media supervisors and public relations specialists have different pay scales, as shown below.

Media SupervisorPublic Relations Specialist
Average salary$82,267$48,124
Salary rangeBetween $65,000 And $103,000Between $33,000 And $68,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateVirginiaWashington
Best paying companyWpp Us Holdings IncMeta
Best paying industryRetailFinance

Differences between media supervisor and public relations specialist education

There are a few differences between a media supervisor and a public relations specialist in terms of educational background:

Media SupervisorPublic Relations Specialist
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 81%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Media supervisor vs public relations specialist demographics

Here are the differences between media supervisors' and public relations specialists' demographics:

Media SupervisorPublic Relations Specialist
Average age4242
Gender ratioMale, 47.6% Female, 52.4%Male, 30.3% Female, 69.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.4% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between media supervisor and public relations specialist duties and responsibilities

Media supervisor example responsibilities.

  • Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
  • Manage company website including photography of all images, update images and information as necessary.
  • Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
  • Overhaul reporting process to identify non-display KPIs, benchmarks and insights.
  • Evaluate and hire developers of content management systems, apps and ads for Facebook.
  • Compose national media proposals utilizing media math and benchmarking reports.
  • Show more

Public relations specialist example responsibilities.

  • Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
  • Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
  • Launch Instagram account for Chevy Motorsports fans.
  • Promote company through personal blog, twitter and reddit pages.
  • Show more

Media supervisor vs public relations specialist skills

Common media supervisor skills
  • Media Planning, 11%
  • Digital Marketing, 6%
  • Client Facing, 6%
  • Campaign Performance, 4%
  • Google Analytics, 4%
  • KPIs, 3%
Common public relations specialist skills
  • Press Releases, 18%
  • Web Content, 6%
  • Project Management, 5%
  • Facebook, 4%
  • Story Development, 4%
  • Marketing Campaigns, 4%

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