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The differences between public relations account executives and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations account executive and a publicist. Additionally, a public relations account executive has an average salary of $53,485, which is higher than the $50,679 average annual salary of a publicist.
The top three skills for a public relations account executive include press releases, digital marketing and fact sheets. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Public Relations Account Executive | Publicist | |
| Yearly salary | $53,485 | $50,679 |
| Hourly rate | $25.71 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 121,389 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A Public Relations Account Associate is responsible for managing the brand's media relations and strategizing promotional campaigns for client accounts. They coordinate with the clients for their specifications and requirements, including their budget limitations, target audience, and timetables. They also work closely with the sales team to identify the sales performance and adjust project management plans as needed. A Public Relations Account Associate handles brand communication to various media platforms and ensure that the methods lead to client success and satisfaction.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Public relations account executives and publicists have different pay scales, as shown below.
| Public Relations Account Executive | Publicist | |
| Average salary | $53,485 | $50,679 |
| Salary range | Between $36,000 And $79,000 | Between $30,000 And $83,000 |
| Highest paying City | McLean, VA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | Edelman Financial Engines | J. The Jewish News of Northern California |
| Best paying industry | Media | Media |
There are a few differences between a public relations account executive and a publicist in terms of educational background:
| Public Relations Account Executive | Publicist | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between public relations account executives' and publicists' demographics:
| Public Relations Account Executive | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.3% Female, 70.7% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |