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Public relations associate vs public affairs specialist

The differences between public relations associates and public affairs specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations associate and a public affairs specialist. Additionally, a public affairs specialist has an average salary of $66,383, which is higher than the $48,953 average annual salary of a public relations associate.

The top three skills for a public relations associate include press releases, web content and facebook. The most important skills for a public affairs specialist are news stories, veterans, and fact sheets.

Public relations associate vs public affairs specialist overview

Public Relations AssociatePublic Affairs Specialist
Yearly salary$48,953$66,383
Hourly rate$23.54$31.91
Growth rate8%8%
Number of jobs24,48219,889
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 70%
Average age4242
Years of experience44

What does a public relations associate do?

A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.

What does a public affairs specialist do?

Psychology research assistants take charge of the operational and administrative tasks like mailing surveys, summarizing results, and managing correspondence. The research assistants identify the areas in need of improvement and score psychological tests. They prepare the interview questions and summarize test results. Their job involves responding to research-related emails and take part in project meetings. Also, they update the content of websites and prepare reports of their progress. The skills they need in carrying out this job include communication, critical thinking, attention to detail, and technical skills.

Public relations associate vs public affairs specialist salary

Public relations associates and public affairs specialists have different pay scales, as shown below.

Public Relations AssociatePublic Affairs Specialist
Average salary$48,953$66,383
Salary rangeBetween $34,000 And $68,000Between $43,000 And $102,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonVirginia
Best paying companyAstraZenecaGoogle
Best paying industryFinanceGovernment

Differences between public relations associate and public affairs specialist education

There are a few differences between a public relations associate and a public affairs specialist in terms of educational background:

Public Relations AssociatePublic Affairs Specialist
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 70%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Public relations associate vs public affairs specialist demographics

Here are the differences between public relations associates' and public affairs specialists' demographics:

Public Relations AssociatePublic Affairs Specialist
Average age4242
Gender ratioMale, 29.5% Female, 70.5%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6%Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.3% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between public relations associate and public affairs specialist duties and responsibilities

Public relations associate example responsibilities.

  • Conduct SEO strategy to drive traffic in order to develop a competitive advantage.
  • Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
  • Coordinate with managers to tweet daily specials and promotions, as well as maintain the Facebook page.
  • Work on affiliate marketing plan, as well as planned and implement company's first SEO strategy.
  • Develop and maintain Facebook social media pages.
  • Compile data from monthly reports to prepare directors' and executive management Microsoft PowerPoint presentation to board members.
  • Show more

Public affairs specialist example responsibilities.

  • Manage agency media engagements, including tracking queries on SharePoint.
  • Respond to media queries, write news releases and manage media engagements while acting as spokesperson for several multifacete organizations.
  • Improve moral for thousands of soldiers, family members, and veterans.
  • Create a command Youtube page; shoot, edit and place innovative videos share nationally.
  • Develop a SharePoint website allowing USDA employees to retrieve templates and to submit communications requests i.e.
  • Update the IACH Facebook page on a daily basis with news, events, pictures and videos.
  • Show more

Public relations associate vs public affairs specialist skills

Common public relations associate skills
  • Press Releases, 22%
  • Web Content, 6%
  • Facebook, 5%
  • Twitter, 5%
  • PowerPoint, 5%
  • Linkedin, 3%
Common public affairs specialist skills
  • News Stories, 7%
  • Veterans, 7%
  • Fact Sheets, 6%
  • Press Releases, 6%
  • Conduct Interviews, 5%
  • News Articles, 5%

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