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The differences between public relations consultants and account coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations consultant and an account coordinator. Additionally, a public relations consultant has an average salary of $50,333, which is higher than the $39,973 average annual salary of an account coordinator.
The top three skills for a public relations consultant include press releases, web content and strategic communications. The most important skills for an account coordinator are customer service, data entry, and powerpoint.
| Public Relations Consultant | Account Coordinator | |
| Yearly salary | $50,333 | $39,973 |
| Hourly rate | $24.20 | $19.22 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,882 | 93,480 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A public relations consultant represents an organization and is the company's way to communicate to the public their plans, decisions, and motivations. They both advertise and show the company's personality and create familiarity and trust. The public relations consultant's role is to create all the PR materials needed to accomplish these goals. It means writing press releases, online content, speeches, and also working with the marketing and advertising team to create copy that will evoke the interest of the public. The ultimate goal is to gain customers and thus increase sales.
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Public relations consultants and account coordinators have different pay scales, as shown below.
| Public Relations Consultant | Account Coordinator | |
| Average salary | $50,333 | $39,973 |
| Salary range | Between $29,000 And $85,000 | Between $29,000 And $54,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New York |
| Best paying company | AbbVie | The American Musical and Dramatic Academy |
| Best paying industry | Media | Professional |
There are a few differences between a public relations consultant and an account coordinator in terms of educational background:
| Public Relations Consultant | Account Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between public relations consultants' and account coordinators' demographics:
| Public Relations Consultant | Account Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 33.3% Female, 66.7% | Male, 27.5% Female, 72.5% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |