Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between public relations representatives and publicists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a public relations representative and a publicist. Additionally, a public relations representative has an average salary of $57,476, which is higher than the $50,679 average annual salary of a publicist.
The top three skills for a public relations representative include press releases, facebook and event planning. The most important skills for a publicist are press releases, press materials, and public relations campaigns.
| Public Relations Representative | Publicist | |
| Yearly salary | $57,476 | $50,679 |
| Hourly rate | $27.63 | $24.36 |
| Growth rate | 8% | 8% |
| Number of jobs | 23,506 | 7,343 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public Relations Representatives will generally earn around $43K per year and will need oratorial, writing, interpersonal, presentation, prioritization, and IT skills, as well as a healthy dose of creativity and initiative. Those who choose this career path will need a bachelor's degree in public relations, journalism, communications, English, or business for their respective portfolios. They are also involved in the planning and execution of activities centered around PR and both internal and external communication in representing a brand or client.
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
Public relations representatives and publicists have different pay scales, as shown below.
| Public Relations Representative | Publicist | |
| Average salary | $57,476 | $50,679 |
| Salary range | Between $36,000 And $89,000 | Between $30,000 And $83,000 |
| Highest paying City | McLean, VA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | Brex | J. The Jewish News of Northern California |
| Best paying industry | - | Media |
There are a few differences between a public relations representative and a publicist in terms of educational background:
| Public Relations Representative | Publicist | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between public relations representatives' and publicists' demographics:
| Public Relations Representative | Publicist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 35.7% Female, 64.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |