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The differences between publicists and communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicist and a communications coordinator. Additionally, a publicist has an average salary of $50,679, which is higher than the $47,075 average annual salary of a communications coordinator.
The top three skills for a publicist include press releases, press materials and public relations campaigns. The most important skills for a communications coordinator are customer service, web content, and event planning.
| Publicist | Communications Coordinator | |
| Yearly salary | $50,679 | $47,075 |
| Hourly rate | $24.36 | $22.63 |
| Growth rate | 8% | 8% |
| Number of jobs | 7,343 | 39,790 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
A communications coordinator is responsible for overseeing the communications department's operations, developing the brand image, and monitoring press releases, company articles, and other related marketing materials for business promotion and visibility. Communications coordinators actively interact with existing and potential clients, negotiate contracts, and build profitable partnerships. They also develop strategic procedures for creating the business' online presence, organizing promotional events, and media conferences. A communications coordinator must have excellent communication and organization skills to maintain a good reputation and customer satisfaction.
Publicists and communications coordinators have different pay scales, as shown below.
| Publicist | Communications Coordinator | |
| Average salary | $50,679 | $47,075 |
| Salary range | Between $30,000 And $83,000 | Between $34,000 And $63,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | J. The Jewish News of Northern California | Microsoft |
| Best paying industry | Media | Government |
There are a few differences between a publicist and a communications coordinator in terms of educational background:
| Publicist | Communications Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between publicists' and communications coordinators' demographics:
| Publicist | Communications Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 29.4% Female, 70.6% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |