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The differences between publicists and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicist and a media coordinator. Additionally, a publicist has an average salary of $50,679, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a publicist include press releases, press materials and public relations campaigns. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Publicist | Media Coordinator | |
| Yearly salary | $50,679 | $47,471 |
| Hourly rate | $24.36 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 7,343 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Publicists and media coordinators have different pay scales, as shown below.
| Publicist | Media Coordinator | |
| Average salary | $50,679 | $47,471 |
| Salary range | Between $30,000 And $83,000 | Between $34,000 And $64,000 |
| Highest paying City | San Francisco, CA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | J. The Jewish News of Northern California | The Joffrey Ballet |
| Best paying industry | Media | Manufacturing |
There are a few differences between a publicist and a media coordinator in terms of educational background:
| Publicist | Media Coordinator | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publicists' and media coordinators' demographics:
| Publicist | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |