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The differences between publicists and media relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicist and a media relations assistant. Additionally, a publicist has an average salary of $50,679, which is higher than the $45,450 average annual salary of a media relations assistant.
The top three skills for a publicist include press releases, press materials and public relations campaigns. The most important skills for a media relations assistant are press releases, athletics website, and press conferences.
| Publicist | Media Relations Assistant | |
| Yearly salary | $50,679 | $45,450 |
| Hourly rate | $24.36 | $21.85 |
| Growth rate | 8% | 8% |
| Number of jobs | 7,343 | 23,773 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.
A media relations assistant is an entry-level media and public relation professional. They offer administrative support to a public relations department within an organization. They perform a number of tasks such as researching relevant trends and data that help with the company's PR campaign, helping create marketing materials, maintaining relationships with existing clients, and working to find new clients. They also have to keep accurate correspondence records and monitor social media accounts.
Publicists and media relations assistants have different pay scales, as shown below.
| Publicist | Media Relations Assistant | |
| Average salary | $50,679 | $45,450 |
| Salary range | Between $30,000 And $83,000 | Between $32,000 And $62,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | Washington | - |
| Best paying company | J. The Jewish News of Northern California | - |
| Best paying industry | Media | - |
There are a few differences between a publicist and a media relations assistant in terms of educational background:
| Publicist | Media Relations Assistant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publicists' and media relations assistants' demographics:
| Publicist | Media Relations Assistant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 27.4% Female, 72.6% | Male, 41.8% Female, 58.2% |
| Race ratio | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |