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Publicist vs publications coordinator

The differences between publicists and publications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicist and a publications coordinator. Additionally, a publicist has an average salary of $50,679, which is higher than the $48,593 average annual salary of a publications coordinator.

The top three skills for a publicist include press releases, press materials and public relations campaigns. The most important skills for a publications coordinator are press releases, powerpoint, and web content.

Publicist vs publications coordinator overview

PublicistPublications Coordinator
Yearly salary$50,679$48,593
Hourly rate$24.36$23.36
Growth rate8%8%
Number of jobs7,34327,541
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Average age4242
Years of experience44

What does a publicist do?

Public Relations Supervisors are responsible for implementing the media and public relations strategy of an organization. Their duties include developing public relations campaigns, organize public relations events, assist in emergency response planning, updating documentation, monitoring media, improve management of press office, and manage media databases. They are responsible for assisting with journalistic content writing, refine internal processes, and track public relations activity performance. They help prepare reports as well as undertake competitor and market research.

What does a publications coordinator do?

A publications coordinator is responsible for assisting the publishing processes from the drafting to the distribution of materials. Publications coordinators check the accuracy and quality of the content, ensuring that the materials are free from plagiarism and adhere to publishing guidelines and regulations. They also follow publishing deadlines and confirm the submission of all materials in printing. A publication coordinator assists the marketing team in promoting the organization's products by handling and updating social media accounts, as well as searching for the recent trends as an issue for the next publications.

Publicist vs publications coordinator salary

Publicists and publications coordinators have different pay scales, as shown below.

PublicistPublications Coordinator
Average salary$50,679$48,593
Salary rangeBetween $30,000 And $83,000Between $36,000 And $64,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateWashingtonVirginia
Best paying companyJ. The Jewish News of Northern CaliforniaAstraZeneca
Best paying industryMediaFinance

Differences between publicist and publications coordinator education

There are a few differences between a publicist and a publications coordinator in terms of educational background:

PublicistPublications Coordinator
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityStanford University

Publicist vs publications coordinator demographics

Here are the differences between publicists' and publications coordinators' demographics:

PublicistPublications Coordinator
Average age4242
Gender ratioMale, 27.4% Female, 72.6%Male, 29.4% Female, 70.6%
Race ratioBlack or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicist and publications coordinator duties and responsibilities

Publicist example responsibilities.

  • Manage publicity plans for fiction and non-fiction trade paperback titles.
  • Manage and write copy for client social media platforms and ECPR's social media deliverable, which involve SEO streamlining.
  • Book non-fiction author media tours.
  • Photograph events for the instagram account.
  • Maintain appropriate media lists, clips and coverage reports.
  • Post on Facebook and other websites to promote events & products
  • Show more

Publications coordinator example responsibilities.

  • Develop and manage all aspects of publicity for one of NYC's oldest museums.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Keep staff update on current events and updates PPNC's Facebook page.
  • Produce event PowerPoint presentations and loops.
  • Developed/Produce PowerPoint presentation for weekly worship service.
  • Proofread and critiqu magazines for other publication managers who are struggling to meet quality assurance criteria.
  • Show more

Publicist vs publications coordinator skills

Common publicist skills
  • Press Releases, 30%
  • Press Materials, 7%
  • Public Relations Campaigns, 5%
  • Instagram, 5%
  • Twitter, 5%
  • Writing Press Releases, 4%
Common publications coordinator skills
  • Press Releases, 12%
  • PowerPoint, 11%
  • Web Content, 10%
  • Public Affairs, 6%
  • Graphic Design, 5%
  • Facebook, 5%

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