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Publicity consultant vs marketing communications specialist

The differences between publicity consultants and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a publicity consultant, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $53,993 average annual salary of a marketing communications specialist.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Publicity consultant vs marketing communications specialist overview

Publicity ConsultantMarketing Communications Specialist
Yearly salary$70,688$53,993
Hourly rate$33.98$25.96
Growth rate8%19%
Number of jobs5,33895,444
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 79%
Average age4237
Years of experience46

Publicity consultant vs marketing communications specialist salary

Publicity consultants and marketing communications specialists have different pay scales, as shown below.

Publicity ConsultantMarketing Communications Specialist
Average salary$70,688$53,993
Salary rangeBetween $47,000 And $104,000Between $36,000 And $80,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Apple
Best paying industry-Technology

Differences between publicity consultant and marketing communications specialist education

There are a few differences between a publicity consultant and a marketing communications specialist in terms of educational background:

Publicity ConsultantMarketing Communications Specialist
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 79%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity consultant vs marketing communications specialist demographics

Here are the differences between publicity consultants' and marketing communications specialists' demographics:

Publicity ConsultantMarketing Communications Specialist
Average age4237
Gender ratioMale, 45.8% Female, 54.2%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between publicity consultant and marketing communications specialist duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Publicity consultant vs marketing communications specialist skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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