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Publicity consultant vs public relations coordinator

The differences between publicity consultants and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a public relations coordinator. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $46,225 average annual salary of a public relations coordinator.

The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a public relations coordinator are press releases, facebook, and twitter.

Publicity consultant vs public relations coordinator overview

Publicity ConsultantPublic Relations Coordinator
Yearly salary$70,688$46,225
Hourly rate$33.98$22.22
Growth rate8%8%
Number of jobs5,33835,324
Job satisfaction--
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 83%
Average age4242
Years of experience44

Publicity consultant vs public relations coordinator salary

Publicity consultants and public relations coordinators have different pay scales, as shown below.

Publicity ConsultantPublic Relations Coordinator
Average salary$70,688$46,225
Salary rangeBetween $47,000 And $104,000Between $35,000 And $60,000
Highest paying City-Washington, DC
Highest paying state-Virginia
Best paying company-Shiseido
Best paying industry-Health Care

Differences between publicity consultant and public relations coordinator education

There are a few differences between a publicity consultant and a public relations coordinator in terms of educational background:

Publicity ConsultantPublic Relations Coordinator
Most common degreeBachelor's Degree, 62%Bachelor's Degree, 83%
Most common majorPublic HealthCommunication
Most common collegeStanford UniversityNorthwestern University

Publicity consultant vs public relations coordinator demographics

Here are the differences between publicity consultants' and public relations coordinators' demographics:

Publicity ConsultantPublic Relations Coordinator
Average age4242
Gender ratioMale, 45.8% Female, 54.2%Male, 24.3% Female, 75.7%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between publicity consultant and public relations coordinator duties and responsibilities

Publicity consultant example responsibilities.

  • Manage the internal SharePoint site.
  • Design and manage SharePoint sites, including FAQs, leader blogs and discussion boards.
  • Research, develop, and manage keyword lists and search engine-optimize (SEO) content for SMBs.
  • Manage daily operations of Facebook's political action committee.
  • Work closely with senior managers, SMEs, staff and creative teams to plan/produce complex projects.
  • Establish social media communications with Facebook & MySpace.
  • Show more

Public relations coordinator example responsibilities.

  • Achieve first page Google ranking on key terms for the company blog, YouTube, and website after optimizing content.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Start the team Instagram page.
  • Film new internal training videos for domestic and international accounts and theBalm s YouTube channel.
  • Assist in social media efforts, utilizing Hootsuite, Quora and LinkedIn on the daily basis.
  • Control, write, and edit press releases, e-blasts, and social media through HootSuite.
  • Show more

Publicity consultant vs public relations coordinator skills

Common publicity consultant skills
  • Public Policy, 8%
  • Facebook, 8%
  • Technical Assistance, 7%
  • Business Development, 7%
  • Health Education, 7%
  • Press Releases, 7%
Common public relations coordinator skills
  • Press Releases, 25%
  • Facebook, 6%
  • Twitter, 5%
  • Instagram, 4%
  • PowerPoint, 3%
  • Event Planning, 3%

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