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The differences between publicity consultants and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publicity consultant and a social media specialist. Additionally, a publicity consultant has an average salary of $70,688, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a publicity consultant include public policy, facebook and technical assistance. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Publicity Consultant | Social Media Specialist | |
| Yearly salary | $70,688 | $51,584 |
| Hourly rate | $33.98 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 5,338 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Publicity consultants and social media specialists have different pay scales, as shown below.
| Publicity Consultant | Social Media Specialist | |
| Average salary | $70,688 | $51,584 |
| Salary range | Between $47,000 And $104,000 | Between $38,000 And $68,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Hawaii |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a publicity consultant and a social media specialist in terms of educational background:
| Publicity Consultant | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 79% |
| Most common major | Public Health | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publicity consultants' and social media specialists' demographics:
| Publicity Consultant | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 45.8% Female, 54.2% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |