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Regional business manager vs regional marketing manager

The differences between regional business managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional business manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional business manager has an average salary of $124,644, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a regional business manager include patients, regional business and sales strategies. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Regional business manager vs regional marketing manager overview

Regional Business ManagerRegional Marketing Manager
Yearly salary$124,644$85,217
Hourly rate$59.92$40.97
Growth rate5%10%
Number of jobs148,007115,987
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age4639
Years of experience810

What does a regional business manager do?

A regional business manager is responsible for monitoring the overall business transactions and sales performance of a company within the designated region. Regional business managers review and negotiate business contracts with existing and potential clients and acknowledge their requests according to business regulations. They respond to the clients' inquiries and concerns regarding the company's services and discuss campaigns with the marketing and sales department. A regional business manager must have excellent communication and leadership skills, especially in handling the staff's performance and facilitating programs to reach their maximum potential and productivity.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Regional business manager vs regional marketing manager salary

Regional business managers and regional marketing managers have different pay scales, as shown below.

Regional Business ManagerRegional Marketing Manager
Average salary$124,644$85,217
Salary rangeBetween $94,000 And $164,000Between $62,000 And $116,000
Highest paying CitySalem, ORSan Francisco, CA
Highest paying stateOregonCalifornia
Best paying companyBNP ParibasAbbVie
Best paying industryPharmaceuticalConstruction

Differences between regional business manager and regional marketing manager education

There are a few differences between a regional business manager and a regional marketing manager in terms of educational background:

Regional Business ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Regional business manager vs regional marketing manager demographics

Here are the differences between regional business managers' and regional marketing managers' demographics:

Regional Business ManagerRegional Marketing Manager
Average age4639
Gender ratioMale, 73.1% Female, 26.9%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between regional business manager and regional marketing manager duties and responsibilities

Regional business manager example responsibilities.

  • Manage a 100K yearly regional budget for maximum ROI through organization, coaching and analysis.
  • Manage entire office sales process through product ordering and successful office reimbursement including Medicare.
  • Provide clinical case management and assessment services to all patients admit from manage care organizations.
  • Identify and leverage strategic opportunities within the managed markets customer base, allowing for advantageous positioning and customer development.
  • Educate clinics on Medicare reimbursement procedures and updates on Medicare legislation.
  • Ensure management, troubleshooting and successful disposition of insurance and billing issues for patients seeking coverage.
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Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
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Regional business manager vs regional marketing manager skills

Common regional business manager skills
  • Patients, 10%
  • Regional Business, 9%
  • Sales Strategies, 4%
  • Medical Sales, 4%
  • HR, 4%
  • RBM, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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