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The differences between regional business managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional business manager, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a regional business manager has an average salary of $124,644, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a regional business manager include patients, regional business and sales strategies. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Regional Business Manager | Regional Marketing Manager | |
| Yearly salary | $124,644 | $85,217 |
| Hourly rate | $59.92 | $40.97 |
| Growth rate | 5% | 10% |
| Number of jobs | 148,007 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A regional business manager is responsible for monitoring the overall business transactions and sales performance of a company within the designated region. Regional business managers review and negotiate business contracts with existing and potential clients and acknowledge their requests according to business regulations. They respond to the clients' inquiries and concerns regarding the company's services and discuss campaigns with the marketing and sales department. A regional business manager must have excellent communication and leadership skills, especially in handling the staff's performance and facilitating programs to reach their maximum potential and productivity.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Regional business managers and regional marketing managers have different pay scales, as shown below.
| Regional Business Manager | Regional Marketing Manager | |
| Average salary | $124,644 | $85,217 |
| Salary range | Between $94,000 And $164,000 | Between $62,000 And $116,000 |
| Highest paying City | Salem, OR | San Francisco, CA |
| Highest paying state | Oregon | California |
| Best paying company | BNP Paribas | AbbVie |
| Best paying industry | Pharmaceutical | Construction |
There are a few differences between a regional business manager and a regional marketing manager in terms of educational background:
| Regional Business Manager | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between regional business managers' and regional marketing managers' demographics:
| Regional Business Manager | Regional Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 73.1% Female, 26.9% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |