Research specialist vs digital marketing specialist

The differences between research specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a research specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $52,662 average annual salary of a research specialist.

The top three skills for a research specialist include data collection, patients and research projects. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Research specialist vs digital marketing specialist overview

	Research Specialist	Digital Marketing Specialist
Yearly salary	$52,662	$60,359
Hourly rate	$25.32	$29.02
Growth rate	19%	19%
Number of jobs	79,341	94,029
Job satisfaction	4	-
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 76%
Average age	37	37
Years of experience	6	6

What does a research specialist do?

In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.

What does a digital marketing specialist do?

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Research specialist vs digital marketing specialist salary

Research specialists and digital marketing specialists have different pay scales, as shown below.

	Research Specialist	Digital Marketing Specialist
Average salary	$52,662	$60,359
Salary range	Between $35,000 And $77,000	Between $44,000 And $81,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Novartis	Meta
Best paying industry	Technology	Finance

Differences between research specialist and digital marketing specialist education

There are a few differences between a research specialist and a digital marketing specialist in terms of educational background:

	Research Specialist	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 61%	Bachelor's Degree, 76%
Most common major	Biology	Business
Most common college	University of Georgia	University of Georgia

Research specialist vs digital marketing specialist demographics

Here are the differences between research specialists' and digital marketing specialists' demographics:

	Research Specialist	Digital Marketing Specialist
Average age	37	37
Gender ratio	Male, 38.0% Female, 62.0%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.1% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between research specialist and digital marketing specialist duties and responsibilities

Research specialist example responsibilities.

Manage both GLP and non-GLP studies that are contracted to CROs.
Create weekly presentations using Microsoft PowerPoint and manage monthly board meetings.
Manage social media publications to spread awareness and notifications on Facebook.
Assist in surgical procedures on both rabbits and rats to obtain tissue specimens for RNA isolation for subsequent RT-PCR
Perform and supervise applied bench scale and pilot scale process research on extraction, distillation, and reaction processes.
Perform the timely and accurate execution of CESG protocols, procedures and results within the cloning and crystallography teams.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Research specialist vs digital marketing specialist skills

Common research specialist skills

Data Collection, 7%
Patients, 7%
Research Projects, 7%
Data Analysis, 5%
Molecular Biology, 5%
Cell Culture, 4%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Research Specialist
Research Specialist vs Digital Marketing Specialist

Updated January 8, 2025

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