Retail representative vs executive sales representative

Differences between retail representative and executive sales representative duties and responsibilities

Retail representative example responsibilities.

• Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
• Execute the proper POS in accounts, particularly with products on sale.
• Befriend category managers and backroom personnel to positively impact on OSA, POS placement, and other sell-in tactics.
• Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
• Collaborate with board members to prepare PowerPoint presentations and other written reports and present concepts to management.

Executive sales representative example responsibilities.

• Position products above the competition, utilizing data, manage care information and patient benefit to promote the Novartis brands.
• Achieve sales growth objectives by incorporating product/technical knowledge, teamwork, customer and multi-product focus, innovation and creativity.
• Call on customers in oncology, pulmonology urology, cardiology, neurology, OB/GYN, psychiatry, gastroenterology and primary care.
• Promote diabetes medications to family practice, general practice, internal medicine physicians and diabetic educators.
• Track and create territory reports and spreadsheets with action items and a pod business plan.
• Target specialty sales to neurology, psychiatry, pain management and high target primary care physicians.
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