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Sales counselor vs associate retailer

The differences between sales counselors and associate retailers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales counselor has an average salary of $63,569, which is higher than the $28,763 average annual salary of an associate retailer.

The top three skills for a sales counselor include lead management, customer service and real estate. The most important skills for an associate retailer are ladders, sales floor, and loss prevention.

Sales counselor vs associate retailer overview

Sales CounselorAssociate Retailer
Yearly salary$63,569$28,763
Hourly rate$30.56$13.83
Growth rate--
Number of jobs58,475474,522
Job satisfaction-3
Most common degreeBachelor's Degree, 58%High School Diploma, 35%
Average age4141
Years of experience--

What does a sales counselor do?

The primary job of a sales counselor is to sell products that require an ample amount of money and time from buyers, like senior living condominiums and prefabricated homes. Your duties and responsibilities will typically include closing leads developed by direct mail, special events and media, developing and maintaining relations with potential referral sources, and preparing insurance proposals to clients. Other duties include supporting the customer in selecting a home site, house plan, and structural options, developing contract agendas, and providing client support with the loan application.

What does an associate retailer do?

An Associate Retailer is responsible for keeping the sales area up to standard and assisting customers while inside the store's premises. Most of the tasks revolve around keeping items on shelves clean and well-organized, greeting and offering assistance to customers, responding to inquiries and locating products, and even providing suggestions or recommendations when necessary and in adherence to the store's policies and regulations. In other stores and retail outlets, the Associate Retailer may also process payments and returns while still putting importance to customer satisfaction.

Sales counselor vs associate retailer salary

Sales counselors and associate retailers have different pay scales, as shown below.

Sales CounselorAssociate Retailer
Average salary$63,569$28,763
Salary rangeBetween $42,000 And $95,000Between $23,000 And $35,000
Highest paying CityWest Sacramento, CASeattle, WA
Highest paying stateOregonWashington
Best paying companyStripeMars
Best paying industry-Hospitality

Differences between sales counselor and associate retailer education

There are a few differences between a sales counselor and an associate retailer in terms of educational background:

Sales CounselorAssociate Retailer
Most common degreeBachelor's Degree, 58%High School Diploma, 35%
Most common majorBusinessBusiness
Most common college--

Sales counselor vs associate retailer demographics

Here are the differences between sales counselors' and associate retailers' demographics:

Sales CounselorAssociate Retailer
Average age4141
Gender ratioMale, 58.2% Female, 41.8%Male, 35.1% Female, 64.9%
Race ratioBlack or African American, 10.5% Unknown, 5.2% Hispanic or Latino, 23.1% Asian, 7.0% White, 53.6% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 21.5% Asian, 6.8% White, 55.7% American Indian and Alaska Native, 0.6%
LGBT Percentage7%7%

Differences between sales counselor and associate retailer duties and responsibilities

Sales counselor example responsibilities.

  • Enter all leads into the CRM system and maintains that information until the lead is transferred to a sales representative.
  • Manage product deliveries, and maintain overall orderliness and cleanliness of facility to optimize customer experience.
  • Clean the dressing rooms, do recovery, help on POS
  • Outpace division goals to increase CRM usage through upbeat mentoring, training and technical support.
  • Coordinate all MLS meetings for Collin and Denton counties to establish a presence for the company.
  • Provide parties with accurate responses to their questions and assist in making their experience with AAA worthwhile.
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Associate retailer example responsibilities.

  • Accomplish upselling goals to contribute to company's success.
  • Provide excellent retail customer service; manage stock and inventory; operate POS cash register
  • Provide excellent customer service while upselling promotional products
  • Promote the organization via Facebook, twitter, and blog.
  • Used Rf scanners to pull equipment from stockroom and place on the sales-floor.
  • Pull items from the queue for restocking, tracking inventory with an RF unit.
  • Show more

Sales counselor vs associate retailer skills

Common sales counselor skills
  • Lead Management, 17%
  • Customer Service, 16%
  • Real Estate, 14%
  • Community Events, 7%
  • Business Development, 7%
  • Sales Process, 6%
Common associate retailer skills
  • Ladders, 23%
  • Sales Floor, 22%
  • Loss Prevention, 14%
  • Customer Issues, 10%
  • PET, 10%
  • Retail Store, 4%