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The differences between sales counselors and associate retailers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales counselor has an average salary of $63,569, which is higher than the $28,763 average annual salary of an associate retailer.
The top three skills for a sales counselor include lead management, customer service and real estate. The most important skills for an associate retailer are ladders, sales floor, and loss prevention.
| Sales Counselor | Associate Retailer | |
| Yearly salary | $63,569 | $28,763 |
| Hourly rate | $30.56 | $13.83 |
| Growth rate | - | - |
| Number of jobs | 58,475 | 474,522 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 58% | High School Diploma, 35% |
| Average age | 41 | 41 |
| Years of experience | - | - |
The primary job of a sales counselor is to sell products that require an ample amount of money and time from buyers, like senior living condominiums and prefabricated homes. Your duties and responsibilities will typically include closing leads developed by direct mail, special events and media, developing and maintaining relations with potential referral sources, and preparing insurance proposals to clients. Other duties include supporting the customer in selecting a home site, house plan, and structural options, developing contract agendas, and providing client support with the loan application.
An Associate Retailer is responsible for keeping the sales area up to standard and assisting customers while inside the store's premises. Most of the tasks revolve around keeping items on shelves clean and well-organized, greeting and offering assistance to customers, responding to inquiries and locating products, and even providing suggestions or recommendations when necessary and in adherence to the store's policies and regulations. In other stores and retail outlets, the Associate Retailer may also process payments and returns while still putting importance to customer satisfaction.
Sales counselors and associate retailers have different pay scales, as shown below.
| Sales Counselor | Associate Retailer | |
| Average salary | $63,569 | $28,763 |
| Salary range | Between $42,000 And $95,000 | Between $23,000 And $35,000 |
| Highest paying City | West Sacramento, CA | Seattle, WA |
| Highest paying state | Oregon | Washington |
| Best paying company | Stripe | Mars |
| Best paying industry | - | Hospitality |
There are a few differences between a sales counselor and an associate retailer in terms of educational background:
| Sales Counselor | Associate Retailer | |
| Most common degree | Bachelor's Degree, 58% | High School Diploma, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between sales counselors' and associate retailers' demographics:
| Sales Counselor | Associate Retailer | |
| Average age | 41 | 41 |
| Gender ratio | Male, 58.2% Female, 41.8% | Male, 35.1% Female, 64.9% |
| Race ratio | Black or African American, 10.5% Unknown, 5.2% Hispanic or Latino, 23.1% Asian, 7.0% White, 53.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 21.5% Asian, 6.8% White, 55.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 7% |