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The differences between sales counselors and store associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales counselor has an average salary of $63,569, which is higher than the $29,543 average annual salary of a store associate.
The top three skills for a sales counselor include lead management, customer service and real estate. The most important skills for a store associate are sales floor, retail store, and inventory management.
| Sales Counselor | Store Associate | |
| Yearly salary | $63,569 | $29,543 |
| Hourly rate | $30.56 | $14.20 |
| Growth rate | - | - |
| Number of jobs | 58,475 | 495,423 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 58% | High School Diploma, 35% |
| Average age | 41 | 41 |
| Years of experience | - | - |
The primary job of a sales counselor is to sell products that require an ample amount of money and time from buyers, like senior living condominiums and prefabricated homes. Your duties and responsibilities will typically include closing leads developed by direct mail, special events and media, developing and maintaining relations with potential referral sources, and preparing insurance proposals to clients. Other duties include supporting the customer in selecting a home site, house plan, and structural options, developing contract agendas, and providing client support with the loan application.
A store associate is responsible for assisting customers with the products they need and recommending alternative goods that would fit their budget. Sales associates also market promotional offers and provide product descriptions to the customer. They also monitor inventories, stock supplies on the appropriate shelves, and ensure the cleanliness and orderliness of the store. Store associates also perform other administrative tasks as needed, such as creating sales reports, assisting in the counter, and helping customers on carrying their items.
Sales counselors and store associates have different pay scales, as shown below.
| Sales Counselor | Store Associate | |
| Average salary | $63,569 | $29,543 |
| Salary range | Between $42,000 And $95,000 | Between $24,000 And $36,000 |
| Highest paying City | West Sacramento, CA | New York, NY |
| Highest paying state | Oregon | New York |
| Best paying company | Stripe | Pro Football Hall of Fame |
| Best paying industry | - | Retail |
There are a few differences between a sales counselor and a store associate in terms of educational background:
| Sales Counselor | Store Associate | |
| Most common degree | Bachelor's Degree, 58% | High School Diploma, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between sales counselors' and store associates' demographics:
| Sales Counselor | Store Associate | |
| Average age | 41 | 41 |
| Gender ratio | Male, 58.2% Female, 41.8% | Male, 48.8% Female, 51.2% |
| Race ratio | Black or African American, 10.5% Unknown, 5.2% Hispanic or Latino, 23.1% Asian, 7.0% White, 53.6% American Indian and Alaska Native, 0.6% | Black or African American, 11.1% Unknown, 5.0% Hispanic or Latino, 20.0% Asian, 6.6% White, 56.6% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 7% | 7% |