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The differences between sales/marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales/marketing, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $41,130 average annual salary of a sales/marketing.
The top three skills for a sales/marketing include customer relations, customer service and digital marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Sales/Marketing | Marketing Lead | |
| Yearly salary | $41,130 | $104,664 |
| Hourly rate | $19.77 | $50.32 |
| Growth rate | 5% | 10% |
| Number of jobs | 175,318 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 72% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Sales/marketing and marketing leads have different pay scales, as shown below.
| Sales/Marketing | Marketing Lead | |
| Average salary | $41,130 | $104,664 |
| Salary range | Between $23,000 And $70,000 | Between $74,000 And $146,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | KLA | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a sales/marketing and a marketing lead in terms of educational background:
| Sales/Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 62% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales/marketing' and marketing leads' demographics:
| Sales/Marketing | Marketing Lead | |
| Average age | 46 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |