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The differences between senior market research analysts and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior market research analyst and a market researcher. Additionally, a senior market research analyst has an average salary of $88,261, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Senior Market Research Analyst | Market Researcher | |
| Yearly salary | $88,261 | $52,309 |
| Hourly rate | $42.43 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,533 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Senior market research analysts and market researchers have different pay scales, as shown below.
| Senior Market Research Analyst | Market Researcher | |
| Average salary | $88,261 | $52,309 |
| Salary range | Between $65,000 And $118,000 | Between $32,000 And $84,000 |
| Highest paying City | Seattle, WA | Linden, NJ |
| Highest paying state | Washington | Delaware |
| Best paying company | Xoom | Meta |
| Best paying industry | Health Care | Automotive |
There are a few differences between a senior market research analyst and a market researcher in terms of educational background:
| Senior Market Research Analyst | Market Researcher | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior market research analysts' and market researchers' demographics:
| Senior Market Research Analyst | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |