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The differences between senior market research analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior market research analyst and a senior marketing analyst. Additionally, a senior market research analyst has an average salary of $88,261, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Market Research Analyst | Senior Marketing Analyst | |
| Yearly salary | $88,261 | $83,321 |
| Hourly rate | $42.43 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,533 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior market research analysts and senior marketing analysts have different pay scales, as shown below.
| Senior Market Research Analyst | Senior Marketing Analyst | |
| Average salary | $88,261 | $83,321 |
| Salary range | Between $65,000 And $118,000 | Between $63,000 And $109,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Xoom | Credit Karma |
| Best paying industry | Health Care | Finance |
There are a few differences between a senior market research analyst and a senior marketing analyst in terms of educational background:
| Senior Market Research Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior market research analysts' and senior marketing analysts' demographics:
| Senior Market Research Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |