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The differences between senior market research analysts and senior research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior market research analyst and a senior research analyst. Additionally, a senior market research analyst has an average salary of $88,261, which is higher than the $75,056 average annual salary of a senior research analyst.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for a senior research analyst are analytics, data analysis, and data collection.
| Senior Market Research Analyst | Senior Research Analyst | |
| Yearly salary | $88,261 | $75,056 |
| Hourly rate | $42.43 | $36.08 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,533 | 71,891 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
The duties of a senior research analyst depend on one's line of work or industry of employment. Typically, their responsibilities revolve around coordinating with different departments to gather necessary data, performing research and analysis to identify consumer and market needs, finding new business opportunities, and devising strategies to optimize workflow and workforce processes. Furthermore, as a senior research analyst, it is essential to lead and encourage the team members and serve as a mentor to junior analysts, all while implementing the company's policies and regulations.
Senior market research analysts and senior research analysts have different pay scales, as shown below.
| Senior Market Research Analyst | Senior Research Analyst | |
| Average salary | $88,261 | $75,056 |
| Salary range | Between $65,000 And $118,000 | Between $57,000 And $98,000 |
| Highest paying City | Seattle, WA | Olympia, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Xoom | JPMorgan Chase & Co. |
| Best paying industry | Health Care | Finance |
There are a few differences between a senior market research analyst and a senior research analyst in terms of educational background:
| Senior Market Research Analyst | Senior Research Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior market research analysts' and senior research analysts' demographics:
| Senior Market Research Analyst | Senior Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 54.1% Female, 45.9% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |