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Social media adviser vs media relations specialist

The differences between social media advisers and media relations specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media adviser and a media relations specialist. Additionally, a social media adviser has an average salary of $121,153, which is higher than the $50,856 average annual salary of a media relations specialist.

The top three skills for a social media adviser include digital marketing, social media marketing and facebook. The most important skills for a media relations specialist are patients, compassion, and press releases.

Social media adviser vs media relations specialist overview

Social Media AdviserMedia Relations Specialist
Yearly salary$121,153$50,856
Hourly rate$58.25$24.45
Growth rate8%8%
Number of jobs42,74844,665
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 68%
Average age4242
Years of experience44

Social media adviser vs media relations specialist salary

Social media advisers and media relations specialists have different pay scales, as shown below.

Social Media AdviserMedia Relations Specialist
Average salary$121,153$50,856
Salary rangeBetween $91,000 And $159,000Between $36,000 And $69,000
Highest paying City-Washington, DC
Highest paying state-Washington
Best paying company-Edelman Financial Engines
Best paying industry-Finance

Differences between social media adviser and media relations specialist education

There are a few differences between a social media adviser and a media relations specialist in terms of educational background:

Social Media AdviserMedia Relations Specialist
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 68%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityStanford University

Social media adviser vs media relations specialist demographics

Here are the differences between social media advisers' and media relations specialists' demographics:

Social Media AdviserMedia Relations Specialist
Average age4242
Gender ratioMale, 54.3% Female, 45.7%Male, 30.6% Female, 69.4%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between social media adviser and media relations specialist duties and responsibilities

Social media adviser example responsibilities.

  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Tire repair and general vehicle maintenance along with maintaining the Facebook page of Zellers master tire.
  • Introduce winery to social media outlets through blogging, micro-blogging, social networking and events websites.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Develop content for promotions and giveaways while building fan engagement.

Media relations specialist example responsibilities.

  • Lead the charge in creating an athletic department Instagram account that has increase Belmont s social media reach and exposure.
  • Develop and manage proprietary PPC support material.
  • Develop and launch Einstein's Facebook strategy and presence.
  • Serve as liaison for regulatory and contract communications with CMS.
  • Create social media campaigns and awareness with Facebook, Google ads.
  • Proofread and edit corrections of grammatical errors for senior staff members.
  • Show more

Social media adviser vs media relations specialist skills

Common social media adviser skills
  • Digital Marketing, 18%
  • Social Media Marketing, 18%
  • Facebook, 12%
  • Twitter, 9%
  • Press Releases, 5%
  • Instagram, 5%
Common media relations specialist skills
  • Patients, 29%
  • Compassion, 10%
  • Press Releases, 8%
  • PowerPoint, 5%
  • Data Entry, 4%
  • Phone Calls, 3%

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