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Social media adviser vs public relations assistant

The differences between social media advisers and public relations assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media adviser and a public relations assistant. Additionally, a social media adviser has an average salary of $121,153, which is higher than the $46,197 average annual salary of a public relations assistant.

The top three skills for a social media adviser include digital marketing, social media marketing and facebook. The most important skills for a public relations assistant are press releases, facebook, and twitter.

Social media adviser vs public relations assistant overview

Social Media AdviserPublic Relations Assistant
Yearly salary$121,153$46,197
Hourly rate$58.25$22.21
Growth rate8%8%
Number of jobs42,74826,021
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Average age4242
Years of experience44

Social media adviser vs public relations assistant salary

Social media advisers and public relations assistants have different pay scales, as shown below.

Social Media AdviserPublic Relations Assistant
Average salary$121,153$46,197
Salary rangeBetween $91,000 And $159,000Between $34,000 And $61,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-California Institute of Technology
Best paying industry-Finance

Differences between social media adviser and public relations assistant education

There are a few differences between a social media adviser and a public relations assistant in terms of educational background:

Social Media AdviserPublic Relations Assistant
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 81%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Social media adviser vs public relations assistant demographics

Here are the differences between social media advisers' and public relations assistants' demographics:

Social Media AdviserPublic Relations Assistant
Average age4242
Gender ratioMale, 54.3% Female, 45.7%Male, 24.5% Female, 75.5%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between social media adviser and public relations assistant duties and responsibilities

Social media adviser example responsibilities.

  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Tire repair and general vehicle maintenance along with maintaining the Facebook page of Zellers master tire.
  • Introduce winery to social media outlets through blogging, micro-blogging, social networking and events websites.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Develop content for promotions and giveaways while building fan engagement.

Public relations assistant example responsibilities.

  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Research & propose introducing Google+ & LinkedIn to social media efforts to increase brand awareness & SEO.
  • Photograph the store's merchandise, upload creative Instagram posts to increase consumer engagement and promote the store.
  • Develop key PowerPoint presentation for commencement base on content provide by management.
  • Create and administer Facebook and website content, including marketing of school programs/events.
  • Produce PowerPoint presentations, article reprints and edit broadcast media placements as needed.
  • Show more

Social media adviser vs public relations assistant skills

Common social media adviser skills
  • Digital Marketing, 18%
  • Social Media Marketing, 18%
  • Facebook, 12%
  • Twitter, 9%
  • Press Releases, 5%
  • Instagram, 5%
Common public relations assistant skills
  • Press Releases, 30%
  • Facebook, 7%
  • Twitter, 6%
  • Press Conferences, 5%
  • Event Planning, 4%
  • Instagram, 4%

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