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Social media adviser vs public relations

The differences between social media advisers and public relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a social media adviser and a public relations. Additionally, a social media adviser has an average salary of $121,153, which is higher than the $48,383 average annual salary of a public relations.

The top three skills for a social media adviser include digital marketing, social media marketing and facebook. The most important skills for a public relations are press releases, web content, and facebook.

Social media adviser vs public relations overview

Social Media AdviserPublic Relations
Yearly salary$121,153$48,383
Hourly rate$58.25$23.26
Growth rate8%8%
Number of jobs42,74822,721
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age4242
Years of experience44

Social media adviser vs public relations salary

Social media advisers and public relations have different pay scales, as shown below.

Social Media AdviserPublic Relations
Average salary$121,153$48,383
Salary rangeBetween $91,000 And $159,000Between $32,000 And $72,000
Highest paying City-Richmond, VA
Highest paying state-Virginia
Best paying company-Edelman Financial Engines
Best paying industry-Professional

Differences between social media adviser and public relations education

There are a few differences between a social media adviser and a public relations in terms of educational background:

Social Media AdviserPublic Relations
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorCommunicationCommunication
Most common collegeNorthwestern UniversityStanford University

Social media adviser vs public relations demographics

Here are the differences between social media advisers' and public relations' demographics:

Social Media AdviserPublic Relations
Average age4242
Gender ratioMale, 54.3% Female, 45.7%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.0% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between social media adviser and public relations duties and responsibilities

Social media adviser example responsibilities.

  • Manage accurate sales forecasting utilizing SalesForce./CRM.
  • Tire repair and general vehicle maintenance along with maintaining the Facebook page of Zellers master tire.
  • Introduce winery to social media outlets through blogging, micro-blogging, social networking and events websites.
  • Strategize daily business and market interaction by contacting businesses for SuperMedia presenting Online and PPC advertisements, improving profit generation.
  • Develop content for promotions and giveaways while building fan engagement.

Public relations example responsibilities.

  • Manage LinkedIn profile updates and new leads.
  • Manage all copywriting elements for live broadcasts and promotional commercials.
  • Create an official office page on instagram to facilitate interaction with students.
  • Track and analyze local talent and trends on social networking sites (MySpace, YouTube).
  • Coordinate multiple marketing campaigns (SEO, CPA, CPM) and optimization of organic search traffic.
  • Edit and create YouTube videos for clientele, creating proper titles and tags to increase viewership ;.
  • Show more

Social media adviser vs public relations skills

Common social media adviser skills
  • Digital Marketing, 18%
  • Social Media Marketing, 18%
  • Facebook, 12%
  • Twitter, 9%
  • Press Releases, 5%
  • Instagram, 5%
Common public relations skills
  • Press Releases, 22%
  • Web Content, 12%
  • Facebook, 5%
  • Event Planning, 4%
  • Blog Posts, 4%
  • Twitter, 4%

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