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The differences between social media managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a social media manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a social media manager include instagram, twitter and digital marketing. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Social Media Manager | Product Marketing Manager | |
| Yearly salary | $70,287 | $112,220 |
| Hourly rate | $33.79 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 105,475 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Social media managers and product marketing managers have different pay scales, as shown below.
| Social Media Manager | Product Marketing Manager | |
| Average salary | $70,287 | $112,220 |
| Salary range | Between $50,000 And $98,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Microsoft | Credit Karma |
| Best paying industry | Technology | Technology |
There are a few differences between a social media manager and a product marketing manager in terms of educational background:
| Social Media Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media managers' and product marketing managers' demographics:
| Social Media Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |