Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between strategy consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a strategy consultant, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a strategy consultant has an average salary of $115,244, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a strategy consultant include healthcare, project management and develop recommendations. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Strategy Consultant | Digital Marketing Consultant | |
| Yearly salary | $115,244 | $71,064 |
| Hourly rate | $55.41 | $34.17 |
| Growth rate | 11% | 19% |
| Number of jobs | 70,241 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 76% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
A strategy consultant specializes in examining and analyzing business processes to identify areas needing improvement, ensuring to provide strategies for optimal performance. A strategy consultant may work as a member of a company or as a freelancer. Typically, their responsibilities revolve around discussing business vision and goals with clients, assessing the workflow and the workforce of a company, observing competitors, identifying risks, and recommending strategies for profitable growth and customer satisfaction. Furthermore, as a strategy consultant, it is essential to adhere to the company's vision and mission throughout the process.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Strategy consultants and digital marketing consultants have different pay scales, as shown below.
| Strategy Consultant | Digital Marketing Consultant | |
| Average salary | $115,244 | $71,064 |
| Salary range | Between $87,000 And $151,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Alaska | New Jersey |
| Best paying company | Mayo Clinic | Booz Allen Hamilton |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a strategy consultant and a digital marketing consultant in terms of educational background:
| Strategy Consultant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between strategy consultants' and digital marketing consultants' demographics:
| Strategy Consultant | Digital Marketing Consultant | |
| Average age | 44 | 37 |
| Gender ratio | Male, 63.1% Female, 36.9% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 7.5% Unknown, 4.4% Hispanic or Latino, 8.5% Asian, 14.5% White, 64.9% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |