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The differences between technical product managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a technical product manager and a brand manager. Additionally, a technical product manager has an average salary of $120,052, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a technical product manager include technical product, product management and cloud. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Technical Product Manager | Brand Manager | |
| Yearly salary | $120,052 | $97,789 |
| Hourly rate | $57.72 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 185,305 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A technical product manager's responsibilities revolve around performing research and analysis to identify consumers' needs, utilizing new technologies to develop strategies and products, coordinating with different teams, and monitoring the entire progress of production. There are also instances when a technical product manager must perform clerical tasks such as producing reports, preparing presentations, responding to issues and concerns promptly, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage staff to meet goals while implementing the company's policies and regulations.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Technical product managers and brand managers have different pay scales, as shown below.
| Technical Product Manager | Brand Manager | |
| Average salary | $120,052 | $97,789 |
| Salary range | Between $89,000 And $161,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | California | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a technical product manager and a brand manager in terms of educational background:
| Technical Product Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical product managers' and brand managers' demographics:
| Technical Product Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 75.8% Female, 24.2% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |