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Technical product manager vs media manager

The differences between technical product managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a technical product manager and a media manager. Additionally, a technical product manager has an average salary of $120,052, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a technical product manager include technical product, product management and cloud. The most important skills for a media manager are digital marketing, kpis, and media planning.

Technical product manager vs media manager overview

Technical Product ManagerMedia Manager
Yearly salary$120,052$96,475
Hourly rate$57.72$46.38
Growth rate10%10%
Number of jobs185,305110,888
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does a technical product manager do?

A technical product manager's responsibilities revolve around performing research and analysis to identify consumers' needs, utilizing new technologies to develop strategies and products, coordinating with different teams, and monitoring the entire progress of production. There are also instances when a technical product manager must perform clerical tasks such as producing reports, preparing presentations, responding to issues and concerns promptly, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage staff to meet goals while implementing the company's policies and regulations.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Technical product manager vs media manager salary

Technical product managers and media managers have different pay scales, as shown below.

Technical Product ManagerMedia Manager
Average salary$120,052$96,475
Salary rangeBetween $89,000 And $161,000Between $66,000 And $140,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaPennsylvania
Best paying companyMetaMeta
Best paying industryTechnologyAutomotive

Differences between technical product manager and media manager education

There are a few differences between a technical product manager and a media manager in terms of educational background:

Technical Product ManagerMedia Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical product manager vs media manager demographics

Here are the differences between technical product managers' and media managers' demographics:

Technical Product ManagerMedia Manager
Average age3939
Gender ratioMale, 75.8% Female, 24.2%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between technical product manager and media manager duties and responsibilities

Technical product manager example responsibilities.

  • Manage user interface design for PC products, working with designers and developers to create look and feel.
  • Manage the UI domain team encompassing user interface functionality, global behavior definitions, new user paradigms and concepts.
  • Task with product ownership; implement and improve the product operations following SDLC methodologies, managing and meeting the stakeholder expectations.
  • Design and lead implementation of web-base Java application for high volume transaction processing.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Involve championing the development of product requirements, use cases, and user stories for a target cloud document delivery service.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Technical product manager vs media manager skills

Common technical product manager skills
  • Technical Product, 10%
  • Product Management, 7%
  • Cloud, 6%
  • User Stories, 5%
  • Project Management, 4%
  • Scrum, 4%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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