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Technical product manager vs product marketing manager

The differences between technical product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a technical product manager and a product marketing manager. Additionally, a technical product manager has an average salary of $120,052, which is higher than the $112,220 average annual salary of a product marketing manager.

The top three skills for a technical product manager include technical product, product management and cloud. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Technical product manager vs product marketing manager overview

Technical Product ManagerProduct Marketing Manager
Yearly salary$120,052$112,220
Hourly rate$57.72$53.95
Growth rate10%10%
Number of jobs185,305166,047
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a technical product manager do?

A technical product manager's responsibilities revolve around performing research and analysis to identify consumers' needs, utilizing new technologies to develop strategies and products, coordinating with different teams, and monitoring the entire progress of production. There are also instances when a technical product manager must perform clerical tasks such as producing reports, preparing presentations, responding to issues and concerns promptly, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage staff to meet goals while implementing the company's policies and regulations.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Technical product manager vs product marketing manager salary

Technical product managers and product marketing managers have different pay scales, as shown below.

Technical Product ManagerProduct Marketing Manager
Average salary$120,052$112,220
Salary rangeBetween $89,000 And $161,000Between $83,000 And $149,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaCredit Karma
Best paying industryTechnologyTechnology

Differences between technical product manager and product marketing manager education

There are a few differences between a technical product manager and a product marketing manager in terms of educational background:

Technical Product ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical product manager vs product marketing manager demographics

Here are the differences between technical product managers' and product marketing managers' demographics:

Technical Product ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 75.8% Female, 24.2%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between technical product manager and product marketing manager duties and responsibilities

Technical product manager example responsibilities.

  • Manage user interface design for PC products, working with designers and developers to create look and feel.
  • Manage the UI domain team encompassing user interface functionality, global behavior definitions, new user paradigms and concepts.
  • Task with product ownership; implement and improve the product operations following SDLC methodologies, managing and meeting the stakeholder expectations.
  • Design and lead implementation of web-base Java application for high volume transaction processing.
  • Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
  • Involve championing the development of product requirements, use cases, and user stories for a target cloud document delivery service.
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Technical product manager vs product marketing manager skills

Common technical product manager skills
  • Technical Product, 10%
  • Product Management, 7%
  • Cloud, 6%
  • User Stories, 5%
  • Project Management, 4%
  • Scrum, 4%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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