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The differences between vice presidents of marketing & communications and marketing communications managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president of marketing & communications and a marketing communications manager. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $84,146 average annual salary of a marketing communications manager.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a marketing communications manager are web content, marketing campaigns, and digital marketing.
| Vice President Of Marketing & Communications | Marketing Communications Manager | |
| Yearly salary | $156,841 | $84,146 |
| Hourly rate | $75.40 | $40.45 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,013 | 106,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Vice presidents of marketing & communications and marketing communications managers have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Marketing Communications Manager | |
| Average salary | $156,841 | $84,146 |
| Salary range | Between $102,000 And $240,000 | Between $60,000 And $117,000 |
| Highest paying City | Alameda, CA | San Francisco, CA |
| Highest paying state | North Dakota | Washington |
| Best paying company | SACH S.A. | Boston Consulting Group |
| Best paying industry | Real Estate | Finance |
There are a few differences between a vice president of marketing & communications and a marketing communications manager in terms of educational background:
| Vice President Of Marketing & Communications | Marketing Communications Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents of marketing & communications' and marketing communications managers' demographics:
| Vice President Of Marketing & Communications | Marketing Communications Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 32.3% Female, 67.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |