Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between vice presidents of marketing & communications and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a vice president of marketing & communications, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a vice president of marketing & communications has an average salary of $156,841, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Vice President Of Marketing & Communications | Marketing Communications Specialist | |
| Yearly salary | $156,841 | $53,993 |
| Hourly rate | $75.40 | $25.96 |
| Growth rate | 10% | 19% |
| Number of jobs | 120,013 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Vice presidents of marketing & communications and marketing communications specialists have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Marketing Communications Specialist | |
| Average salary | $156,841 | $53,993 |
| Salary range | Between $102,000 And $240,000 | Between $36,000 And $80,000 |
| Highest paying City | Alameda, CA | Seattle, WA |
| Highest paying state | North Dakota | Delaware |
| Best paying company | SACH S.A. | Apple |
| Best paying industry | Real Estate | Technology |
There are a few differences between a vice president of marketing & communications and a marketing communications specialist in terms of educational background:
| Vice President Of Marketing & Communications | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between vice presidents of marketing & communications' and marketing communications specialists' demographics:
| Vice President Of Marketing & Communications | Marketing Communications Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |