Vice president of marketing & communications vs senior manager of marketing

Differences between vice president of marketing & communications and senior manager of marketing duties and responsibilities

Vice president of marketing & communications example responsibilities.

• Manage social media components including the SportSims' blog and Facebook page.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
• Identify and develop high ROI programs with media, marketing partners and external properties that drive partner and consumer engagement.
• Utilize salesforce for lead generation and financial accuracy.
• Develop management system for measuring campaign effectiveness and ROI of marketing spend.
• Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
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Senior manager of marketing example responsibilities.

• Manage internal POS inventories to ensure accuracy of items receive and stock levels.
• Recruit by Sr. VP to manage all marketing aspects of a major output product.
• Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
• Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
• Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
• Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
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