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The differences between web analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web analyst, becoming a market research analyst takes usually requires 4-6 years. Additionally, a web analyst has an average salary of $78,546, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a web analyst include google analytics, website performance and digital marketing. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Web Analyst | Market Research Analyst | |
| Yearly salary | $78,546 | $51,688 |
| Hourly rate | $37.76 | $24.85 |
| Growth rate | 13% | 19% |
| Number of jobs | 35,295 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 4 | 6 |
A web analyst is responsible for monitoring and maintaining the efficiency and development of web servers and their contents. Web analysts manage web traffic and upgrade the infrastructure to support channel tracking and business operations. They coordinate with the marketing and sales team to improve promotional campaigns and drive views for social media platforms. A web analyst also works closely with the technical team to resolve web issues and configure updates to ensure stability and smooth navigation of servers.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Web analysts and market research analysts have different pay scales, as shown below.
| Web Analyst | Market Research Analyst | |
| Average salary | $78,546 | $51,688 |
| Salary range | Between $59,000 And $103,000 | Between $36,000 And $73,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Idaho | Delaware |
| Best paying company | Uber Technologies | Imply |
| Best paying industry | Finance | Technology |
There are a few differences between a web analyst and a market research analyst in terms of educational background:
| Web Analyst | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web analysts' and market research analysts' demographics:
| Web Analyst | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.5% Female, 39.5% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 6.5% Unknown, 6.5% Hispanic or Latino, 12.0% Asian, 16.0% White, 58.5% American Indian and Alaska Native, 0.4% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |