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The differences between web analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web analyst, becoming a marketing analyst takes usually requires 4-6 years. Additionally, a web analyst has an average salary of $78,546, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a web analyst include google analytics, website performance and digital marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Web Analyst | Marketing Analyst | |
| Yearly salary | $78,546 | $59,380 |
| Hourly rate | $37.76 | $28.55 |
| Growth rate | 13% | 19% |
| Number of jobs | 35,295 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 4 | 6 |
A web analyst is responsible for monitoring and maintaining the efficiency and development of web servers and their contents. Web analysts manage web traffic and upgrade the infrastructure to support channel tracking and business operations. They coordinate with the marketing and sales team to improve promotional campaigns and drive views for social media platforms. A web analyst also works closely with the technical team to resolve web issues and configure updates to ensure stability and smooth navigation of servers.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Web analysts and marketing analysts have different pay scales, as shown below.
| Web Analyst | Marketing Analyst | |
| Average salary | $78,546 | $59,380 |
| Salary range | Between $59,000 And $103,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Idaho | Washington |
| Best paying company | Uber Technologies | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a web analyst and a marketing analyst in terms of educational background:
| Web Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web analysts' and marketing analysts' demographics:
| Web Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.5% Female, 39.5% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 6.5% Unknown, 6.5% Hispanic or Latino, 12.0% Asian, 16.0% White, 58.5% American Indian and Alaska Native, 0.4% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |