Advertising director vs director, product marketing

The differences between advertising directors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising director, becoming a director, product marketing takes usually requires 8-10 years. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $116,829 average annual salary of an advertising director.

The top three skills for an advertising director include digital marketing, b2b marketing and SEO. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Advertising director vs director, product marketing overview

	Advertising Director	Director, Product Marketing
Yearly salary	$116,829	$141,699
Hourly rate	$56.17	$68.12
Growth rate	10%	10%
Number of jobs	16,270	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	6	10

Advertising director vs director, product marketing salary

Advertising directors and directors, product marketing have different pay scales, as shown below.

	Advertising Director	Director, Product Marketing
Average salary	$116,829	$141,699
Salary range	Between $71,000 And $191,000	Between $97,000 And $205,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Nevada	California
Best paying company	Netflix	Meta
Best paying industry	Media	Technology

Differences between advertising director and director, product marketing education

There are a few differences between an advertising director and a director, product marketing in terms of educational background:

	Advertising Director	Director, Product Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	Northwestern University	University of Georgia

Advertising director vs director, product marketing demographics

Here are the differences between advertising directors' and directors, product marketing' demographics:

	Advertising Director	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 52.7% Female, 47.3%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising director and director, product marketing duties and responsibilities

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Advertising director vs director, product marketing skills

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Advertising Director
Advertising Director vs Director, Product Marketing

Updated January 8, 2025

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