Advertising executive vs account executive

Differences between advertising executive and account executive duties and responsibilities

Advertising executive example responsibilities.

• Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
• Proofread and input data from customer contracts and advertising artwork into system.
• Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
• Proofread all Spanish-language materials and coordinate certification with translation agency.
Show more

Account executive example responsibilities.

• Create and manage Facebook and twitter accounts.
• Have achieve Google certification for both SEM and SEO sales.
• Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
• Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
• Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
• Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
Show more