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Advertising executive vs advertising consultant

The differences between advertising executives and advertising consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising executive and an advertising consultant. Additionally, an advertising executive has an average salary of $58,126, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising executive include sales presentations, real estate and cold calls. The most important skills for an advertising consultant are sales territory, SEO, and cold calls.

Advertising executive vs advertising consultant overview

Advertising ExecutiveAdvertising Consultant
Yearly salary$58,126$43,405
Hourly rate$27.95$20.87
Growth rate-8%-8%
Number of jobs69,84062,538
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Average age4444
Years of experience44

Advertising executive vs advertising consultant salary

Advertising executives and advertising consultants have different pay scales, as shown below.

Advertising ExecutiveAdvertising Consultant
Average salary$58,126$43,405
Salary rangeBetween $42,000 And $80,000Between $21,000 And $87,000
Highest paying City--
Highest paying state--
Best paying company--
Best paying industry--

Differences between advertising executive and advertising consultant education

There are a few differences between an advertising executive and an advertising consultant in terms of educational background:

Advertising ExecutiveAdvertising Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising executive vs advertising consultant demographics

Here are the differences between advertising executives' and advertising consultants' demographics:

Advertising ExecutiveAdvertising Consultant
Average age4444
Gender ratioMale, 41.4% Female, 58.6%Male, 51.9% Female, 48.1%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.2% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising executive and advertising consultant duties and responsibilities

Advertising executive example responsibilities.

  • Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
  • Proofread and input data from customer contracts and advertising artwork into system.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Proofread all Spanish-language materials and coordinate certification with translation agency.
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Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Advertising executive vs advertising consultant skills

Common advertising executive skills
  • Sales Presentations, 7%
  • Real Estate, 7%
  • Cold Calls, 6%
  • SEO, 5%
  • Search Engine, 4%
  • Business Development, 4%
Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%