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Advertising executive vs advertising coordinator

The differences between advertising executives and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising executive and an advertising coordinator. Additionally, an advertising executive has an average salary of $58,126, which is higher than the $47,872 average annual salary of an advertising coordinator.

The top three skills for an advertising executive include sales presentations, real estate and cold calls. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Advertising executive vs advertising coordinator overview

Advertising ExecutiveAdvertising Coordinator
Yearly salary$58,126$47,872
Hourly rate$27.95$23.02
Growth rate-8%-8%
Number of jobs69,84026,449
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Average age4444
Years of experience44

Advertising executive vs advertising coordinator salary

Advertising executives and advertising coordinators have different pay scales, as shown below.

Advertising ExecutiveAdvertising Coordinator
Average salary$58,126$47,872
Salary rangeBetween $42,000 And $80,000Between $36,000 And $62,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-AACSB
Best paying industry-Real Estate

Differences between advertising executive and advertising coordinator education

There are a few differences between an advertising executive and an advertising coordinator in terms of educational background:

Advertising ExecutiveAdvertising Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising executive vs advertising coordinator demographics

Here are the differences between advertising executives' and advertising coordinators' demographics:

Advertising ExecutiveAdvertising Coordinator
Average age4444
Gender ratioMale, 41.4% Female, 58.6%Male, 25.2% Female, 74.8%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.2% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising executive and advertising coordinator duties and responsibilities

Advertising executive example responsibilities.

  • Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
  • Proofread and input data from customer contracts and advertising artwork into system.
  • Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
  • Proofread all Spanish-language materials and coordinate certification with translation agency.
    • Show more

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
    • Show more

Advertising executive vs advertising coordinator skills

Common advertising executive skills
  • Sales Presentations, 7%
  • Real Estate, 7%
  • Cold Calls, 6%
  • SEO, 5%
  • Search Engine, 4%
  • Business Development, 4%
Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%

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Updated January 8, 2025

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