Advertising executive vs advertising specialist

Differences between advertising executive and advertising specialist duties and responsibilities

Advertising executive example responsibilities.

• Manage digital campaigns' life cycle, optimize programs to increase advertiser's ROI.
• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Develop creative strategies to support corporate print/ web campaigns and optimize ROI.
• Proofread and input data from customer contracts and advertising artwork into system.
• Prepare, deliver and sell custom multi-media integrate cross promotion presentations to key decision makers at brand management and advertising agencies.
• Proofread all Spanish-language materials and coordinate certification with translation agency.
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Advertising specialist example responsibilities.

• Manage accounts to ensure an increase in campaign performance and ROI.
• Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
• Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
• Design and produce catalogs, brochures, technical and training manuals, presentations, business cards, and in-house forms.
• Create and implement strategic SEM advertising plans and launch campaigns.
• Analyze ROI to identify trends and opportunities for future campaigns.
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