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Advertising internship vs digital account executive

The differences between advertising interns and digital account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising internship and a digital account executive. Additionally, a digital account executive has an average salary of $54,225, which is higher than the $33,028 average annual salary of an advertising internship.

The top three skills for an advertising internship include print advertisements, facebook and market research. The most important skills for a digital account executive are digital marketing, digital account, and salesforce.

Advertising internship vs digital account executive overview

Advertising InternshipDigital Account Executive
Yearly salary$33,028$54,225
Hourly rate$15.88$26.07
Growth rate-8%-8%
Number of jobs51,761115,671
Job satisfaction--
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 86%
Average age4444
Years of experience44

What does an advertising internship do?

An advertising intern helps the marketing team brainstorm, improve, and monitor advertisement strategies developed for a company. An intern's responsibilities are to learn advertising techniques while assisting the advertising team with administrative and clerical tasks. This includes developing and monitoring advertising campaigns. This position needs someone with an eye for design, innovative marketing ideas, strong organizational skills, and strong communication skills.

What does a digital account executive do?

A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.

Advertising internship vs digital account executive salary

Advertising interns and digital account executives have different pay scales, as shown below.

Advertising InternshipDigital Account Executive
Average salary$33,028$54,225
Salary rangeBetween $25,000 And $42,000Between $31,000 And $93,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Databricks
Best paying industry-Technology

Differences between advertising internship and digital account executive education

There are a few differences between an advertising internship and a digital account executive in terms of educational background:

Advertising InternshipDigital Account Executive
Most common degreeBachelor's Degree, 86%Bachelor's Degree, 86%
Most common majorCommunicationBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising internship vs digital account executive demographics

Here are the differences between advertising interns' and digital account executives' demographics:

Advertising InternshipDigital Account Executive
Average age4444
Gender ratioMale, 37.1% Female, 62.9%Male, 50.0% Female, 50.0%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between advertising internship and digital account executive duties and responsibilities

Advertising internship example responsibilities.

  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Have knowledge of basic HTML.
  • Slice PDF files and create HTML code to link various pages for online ads using Photoshop.
  • Develop creative PowerPoint presentations for clients.
  • Used conversion tracking to measure Facebook marketing performance.
  • Introduce creative Facebook fan page concepts to affiliate radio station executives.
  • Show more

Digital account executive example responsibilities.

  • Handle company driven leads, and prospect for new leads using SalesForce.com.
  • Manage deals from inception to close through account spreadsheets and inputting CRM data.
  • Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
  • Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.
  • Manage book of business through SalesForce.com
  • Develop & implement high impact customize multimedia solutions to maximize ROI.
  • Show more

Advertising internship vs digital account executive skills

Common advertising internship skills
  • Print Advertisements, 8%
  • Facebook, 6%
  • Market Research, 5%
  • Creative Strategy, 5%
  • Press Releases, 4%
  • Instagram, 4%
Common digital account executive skills
  • Digital Marketing, 17%
  • Digital Account, 11%
  • Salesforce, 6%
  • Search Engine Marketing, 6%
  • CRM, 6%
  • Website Development, 5%