Advertising media consultant vs advertising sales representative

Differences between advertising media consultant and advertising sales representative duties and responsibilities

Advertising media consultant example responsibilities.

• Manage book of business through SalesForce.com
• Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
• Formulate new strategies from client feedback to continually improve ROI throughout the year.
• Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Advertising sales representative example responsibilities.

• Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
• Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
• Solicit the sale of advertising space through telemarketing.
• Post sale SEM analysis to optimize value to clients.
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