Advertising media consultant vs sales consultant

Differences between advertising media consultant and sales consultant duties and responsibilities

Advertising media consultant example responsibilities.

• Manage book of business through SalesForce.com
• Promote digital products including websites, PPC, SEO and SEM products to existing and new clients.
• Formulate new strategies from client feedback to continually improve ROI throughout the year.
• Track program budgets and expenses and campaign response rates to evaluate each campaign base on program objectives and ROI.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Create and deliver PowerPoint presentations, coordinate luncheons and other special events for new and prospective customers.

Sales consultant example responsibilities.

• Achieve monthly sales goals through new business and upselling current clients.
• Utilize CRM systems to effectively manage accounts; leverage competitor and market intelligence to drive offer posture and capture competitor accounts.
• Create print ads design and create ad word campaign for SEO and SEM products.
• Deliver effective sales presentations to individuals and groups while cross-selling additional vehicle products and services.
• Handle incoming calls from Medicare recipients.
• Hire and train employees teach effective upselling strategies.
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