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Associate media director vs marketing communications specialist

The differences between associate media directors and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an associate media director, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, an associate media director has an average salary of $88,874, which is higher than the $53,993 average annual salary of a marketing communications specialist.

The top three skills for an associate media director include media planning, digital marketing and facebook. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Associate media director vs marketing communications specialist overview

Associate Media DirectorMarketing Communications Specialist
Yearly salary$88,874$53,993
Hourly rate$42.73$25.96
Growth rate8%19%
Number of jobs13,11195,444
Job satisfaction--
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 79%
Average age4237
Years of experience46

What does an associate media director do?

An Associate Media Director works under the supervision and directives of the head media director. They work together to set goals, establish timelines and budgets, and plan and implement strategies to raise brand awareness and public interest. As an associate media director, they are often in charge of producing and delivering media materials, liaising with media partners and outlets, negotiating contracts, and building positive relationships in the process. They may also coordinate with the company's creative and marketing teams, overseeing their performances in various projects while implementing its standards and policies.

What does a marketing communications specialist do?

A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

Associate media director vs marketing communications specialist salary

Associate media directors and marketing communications specialists have different pay scales, as shown below.

Associate Media DirectorMarketing Communications Specialist
Average salary$88,874$53,993
Salary rangeBetween $65,000 And $121,000Between $36,000 And $80,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateWashingtonDelaware
Best paying companyPoshmarkApple
Best paying industryProfessionalTechnology

Differences between associate media director and marketing communications specialist education

There are a few differences between an associate media director and a marketing communications specialist in terms of educational background:

Associate Media DirectorMarketing Communications Specialist
Most common degreeBachelor's Degree, 88%Bachelor's Degree, 79%
Most common majorMarketingCommunication
Most common collegeNorthwestern UniversityNorthwestern University

Associate media director vs marketing communications specialist demographics

Here are the differences between associate media directors' and marketing communications specialists' demographics:

Associate Media DirectorMarketing Communications Specialist
Average age4237
Gender ratioMale, 46.2% Female, 53.8%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between associate media director and marketing communications specialist duties and responsibilities

Associate media director example responsibilities.

  • Build media-agnostic plans to achieve business objectives and positively influence ROI.
  • Utilize Facebook promote posts and drive online traffic to ticket sales
  • Develop smart remarketing campaigns on Facebook.
  • Collaborate with SEM agency for integrate planning and measurement.
  • Review and analyze results base on predetermine and customize KPIs.
  • Develop industry-first targeting and measurement approaches to increase program ROI.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Associate media director vs marketing communications specialist skills

Common associate media director skills
  • Media Planning, 11%
  • Digital Marketing, 10%
  • Facebook, 6%
  • Twitter, 4%
  • KPIs, 4%
  • Client Facing, 4%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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