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Communicator vs social media specialist

The differences between communicators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a communicator and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $50,531 average annual salary of a communicator.

The top three skills for a communicator include customer service, outbound calls and healthcare professionals. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.

Communicator vs social media specialist overview

CommunicatorSocial Media Specialist
Yearly salary$50,531$51,584
Hourly rate$24.29$24.80
Growth rate8%8%
Number of jobs1,69447,228
Job satisfaction--
Most common degreeBachelor's Degree, 43%Bachelor's Degree, 79%
Average age4242
Years of experience44

Communicator vs social media specialist salary

Communicators and social media specialists have different pay scales, as shown below.

CommunicatorSocial Media Specialist
Average salary$50,531$51,584
Salary rangeBetween $29,000 And $85,000Between $38,000 And $68,000
Highest paying City-Washington, DC
Highest paying state-Hawaii
Best paying company-McKinsey & Company Inc
Best paying industry-Professional

Differences between communicator and social media specialist education

There are a few differences between a communicator and a social media specialist in terms of educational background:

CommunicatorSocial Media Specialist
Most common degreeBachelor's Degree, 43%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeSan Diego State UniversityNorthwestern University

Communicator vs social media specialist demographics

Here are the differences between communicators' and social media specialists' demographics:

CommunicatorSocial Media Specialist
Average age4242
Gender ratioMale, 37.2% Female, 62.8%Male, 38.6% Female, 61.4%
Race ratioBlack or African American, 8.8% Unknown, 4.9% Hispanic or Latino, 13.3% Asian, 5.6% White, 66.8% American Indian and Alaska Native, 0.6%Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6%
LGBT Percentage12%12%

Differences between communicator and social media specialist duties and responsibilities

Communicator example responsibilities.

  • Develop leads and coordinate sales representative appointments on a national level for business-to-business marketing communications firm representing manufacturing clients.
  • Conduct telephone sales and interviews, compile and enter information into database, manage documents and insure customer satisfaction.
  • Network and develop relationships with UST alumni to obtain feedback about their experience.
  • Verbalize instructions to citizens on how to perform CPR and other life saving techniques.
  • Learned how to run information for requesting officers through different programs such as NCIC.
  • Take calls on behalf of the NRA have experience dealing with people and computer experience.
  • Show more

Social media specialist example responsibilities.

  • Develop and manage blogger outreach program and KPIs.
  • Assist in managing the social network pages (Facebook/Twitter) as well as editing the site.
  • Create, curate, and manage all publish content (images, video and written).
  • Develop and help manage online links and search engine optimization (SEO) efforts to drive traffic to sites
  • Manage social media properties (Facebook, YouTube), including daily monitoring, posting, and content development.
  • Manage $15- $75K monthly PPC budget for 90 interactive agencies, totaling $24M annual ad spend.
  • Show more

Communicator vs social media specialist skills

Common communicator skills
  • Customer Service, 13%
  • Outbound Calls, 12%
  • Healthcare Professionals, 10%
  • Telephone Calls, 8%
  • Inbound Calls, 8%
  • CPR, 5%
Common social media specialist skills
  • Social Media Marketing, 8%
  • Instagram, 8%
  • Digital Marketing, 7%
  • Facebook, 7%
  • Twitter, 6%
  • Social Media Management, 5%

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