Corporate director of marketing vs director of client relations

The differences between corporate directors of marketing and directors of client relations can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a corporate director of marketing, becoming a director of client relations takes usually requires 2-4 years. Additionally, a director of client relations has an average salary of $116,480, which is higher than the $113,116 average annual salary of a corporate director of marketing.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a director of client relations are project management, client issues, and healthcare.

Corporate director of marketing vs director of client relations overview

	Corporate Director Of Marketing	Director Of Client Relations
Yearly salary	$113,116	$116,480
Hourly rate	$54.38	$56.00
Growth rate	10%	8%
Number of jobs	107,662	63,226
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 74%
Average age	39	42
Years of experience	10	4

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a director of client relations do?

A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.

Corporate director of marketing vs director of client relations salary

Corporate directors of marketing and directors of client relations have different pay scales, as shown below.

	Corporate Director Of Marketing	Director Of Client Relations
Average salary	$113,116	$116,480
Salary range	Between $73,000 And $173,000	Between $82,000 And $163,000
Highest paying City	Providence, RI	San Francisco, CA
Highest paying state	Alaska	Washington
Best paying company	Meta	Cambridge Associates
Best paying industry	Technology	Technology

Differences between corporate director of marketing and director of client relations education

There are a few differences between a corporate director of marketing and a director of client relations in terms of educational background:

	Corporate Director Of Marketing	Director Of Client Relations
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	Stanford University

Corporate director of marketing vs director of client relations demographics

Here are the differences between corporate directors of marketing' and directors of client relations' demographics:

	Corporate Director Of Marketing	Director Of Client Relations
Average age	39	42
Gender ratio	Male, 48.8% Female, 51.2%	Male, 45.2% Female, 54.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	16%

Differences between corporate director of marketing and director of client relations duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Director of client relations example responsibilities.

Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
Join sales team to help with SaaS transformation.
Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.

Corporate director of marketing vs director of client relations skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common director of client relations skills

Project Management, 9%
Client Issues, 7%
Healthcare, 6%
Account Management, 5%
Business Development, 5%
Client Relations, 4%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Director Of Client Relations

Updated January 8, 2025

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