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Corporate director of marketing vs director of communications and marketing

The differences between corporate directors of marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a director of communications and marketing. Additionally, a corporate director of marketing has an average salary of $113,116, which is higher than the $87,324 average annual salary of a director of communications and marketing.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.

Corporate director of marketing vs director of communications and marketing overview

Corporate Director Of MarketingDirector Of Communications And Marketing
Yearly salary$113,116$87,324
Hourly rate$54.38$41.98
Growth rate10%10%
Number of jobs107,662109,600
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a director of communications and marketing do?

A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.

Corporate director of marketing vs director of communications and marketing salary

Corporate directors of marketing and directors of communications and marketing have different pay scales, as shown below.

Corporate Director Of MarketingDirector Of Communications And Marketing
Average salary$113,116$87,324
Salary rangeBetween $73,000 And $173,000Between $57,000 And $133,000
Highest paying CityProvidence, RISan Francisco, CA
Highest paying stateAlaskaNew York
Best paying companyMetaPaul Hastings
Best paying industryTechnologyProfessional

Differences between corporate director of marketing and director of communications and marketing education

There are a few differences between a corporate director of marketing and a director of communications and marketing in terms of educational background:

Corporate Director Of MarketingDirector Of Communications And Marketing
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Corporate director of marketing vs director of communications and marketing demographics

Here are the differences between corporate directors of marketing' and directors of communications and marketing' demographics:

Corporate Director Of MarketingDirector Of Communications And Marketing
Average age3939
Gender ratioMale, 48.8% Female, 51.2%Male, 36.1% Female, 63.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between corporate director of marketing and director of communications and marketing duties and responsibilities

Corporate director of marketing example responsibilities.

  • Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
  • Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Introduce social media, SEO, SEM, email marketing.
  • Recruit by CMO of PNC for position . )
  • Report to CMO, sit on global marketing leadership team.
  • Show more

Director of communications and marketing example responsibilities.

  • Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
  • Direct SEM and SEO strategies for trial consumer online site in reus device sales.
  • Develop social media strategy via Facebook that is now a key marketing component to current and prospective families.
  • Implement company s first Facebook advertisement.
  • Implement ROI methodology measures of effectiveness enabling quantifiable measures of ROI and efficiency gains.
  • Develop marketing strategy for university s online degree programs and implement SEO and web usability efforts.
  • Show more

Corporate director of marketing vs director of communications and marketing skills

Common corporate director of marketing skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 7%
  • Brand Management, 6%
  • Email Campaigns, 6%
  • ROI, 5%
  • Integrated Marketing, 4%
Common director of communications and marketing skills
  • Web Content, 10%
  • Strategic Communications, 6%
  • Marketing Campaigns, 6%
  • Press Releases, 6%
  • Digital Marketing, 5%
  • External Communications, 4%

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