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The differences between corporate directors of marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a director of communications and marketing. Additionally, a corporate director of marketing has an average salary of $113,116, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Corporate Director Of Marketing | Director Of Communications And Marketing | |
| Yearly salary | $113,116 | $87,324 |
| Hourly rate | $54.38 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,662 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Corporate directors of marketing and directors of communications and marketing have different pay scales, as shown below.
| Corporate Director Of Marketing | Director Of Communications And Marketing | |
| Average salary | $113,116 | $87,324 |
| Salary range | Between $73,000 And $173,000 | Between $57,000 And $133,000 |
| Highest paying City | Providence, RI | San Francisco, CA |
| Highest paying state | Alaska | New York |
| Best paying company | Meta | Paul Hastings |
| Best paying industry | Technology | Professional |
There are a few differences between a corporate director of marketing and a director of communications and marketing in terms of educational background:
| Corporate Director Of Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between corporate directors of marketing' and directors of communications and marketing' demographics:
| Corporate Director Of Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |