Corporate director of marketing vs director of marketing & development

The differences between corporate directors of marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a corporate director of marketing and a director of marketing & development. Additionally, a corporate director of marketing has an average salary of $113,116, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Corporate director of marketing vs director of marketing & development overview

	Corporate Director Of Marketing	Director Of Marketing & Development
Yearly salary	$113,116	$98,174
Hourly rate	$54.38	$47.20
Growth rate	10%	10%
Number of jobs	107,662	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Corporate director of marketing vs director of marketing & development salary

Corporate directors of marketing and directors of marketing & development have different pay scales, as shown below.

	Corporate Director Of Marketing	Director Of Marketing & Development
Average salary	$113,116	$98,174
Salary range	Between $73,000 And $173,000	Between $59,000 And $162,000
Highest paying City	Providence, RI	New York, NY
Highest paying state	Alaska	New York
Best paying company	Meta	Baker McKenzie
Best paying industry	Technology	Finance

Differences between corporate director of marketing and director of marketing & development education

There are a few differences between a corporate director of marketing and a director of marketing & development in terms of educational background:

	Corporate Director Of Marketing	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Corporate director of marketing vs director of marketing & development demographics

Here are the differences between corporate directors of marketing' and directors of marketing & development' demographics:

	Corporate Director Of Marketing	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 48.8% Female, 51.2%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between corporate director of marketing and director of marketing & development duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Corporate director of marketing vs director of marketing & development skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Director Of Marketing & Development

Updated January 8, 2025

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