Corporate director of marketing vs director of sales and marketing

The differences between corporate directors of marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a corporate director of marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $113,116 average annual salary of a corporate director of marketing.

The top three skills for a corporate director of marketing include digital marketing, marketing campaigns and brand management. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Corporate director of marketing vs director of sales and marketing overview

	Corporate Director Of Marketing	Director Of Sales And Marketing
Yearly salary	$113,116	$117,348
Hourly rate	$54.38	$56.42
Growth rate	10%	5%
Number of jobs	107,662	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

What does a corporate director of marketing do?

Corporate marketing directors lead an initiative to enhance the field underwriter program, improve the compensation program, and implement productivity improvements. These professionals direct training for new faculty, including the verification of university transcripts and criminal background checks. The directors raise awareness and progress culture to a more engaging social business mindset via Facebook, Twitter, and LinkedIn. Additionally, corporate marketing directors negotiate sponsorship deal terms, execute marketing activation tactics, and assist brand development to maximize ROI.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Corporate director of marketing vs director of sales and marketing salary

Corporate directors of marketing and directors of sales and marketing have different pay scales, as shown below.

	Corporate Director Of Marketing	Director Of Sales And Marketing
Average salary	$113,116	$117,348
Salary range	Between $73,000 And $173,000	Between $73,000 And $188,000
Highest paying City	Providence, RI	Urban Honolulu, HI
Highest paying state	Alaska	Hawaii
Best paying company	Meta	Quidel
Best paying industry	Technology	Manufacturing

Differences between corporate director of marketing and director of sales and marketing education

There are a few differences between a corporate director of marketing and a director of sales and marketing in terms of educational background:

	Corporate Director Of Marketing	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Corporate director of marketing vs director of sales and marketing demographics

Here are the differences between corporate directors of marketing' and directors of sales and marketing' demographics:

	Corporate Director Of Marketing	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 48.8% Female, 51.2%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between corporate director of marketing and director of sales and marketing duties and responsibilities

Corporate director of marketing example responsibilities.

Manage collateral production, distribution and inventory, SEO, creative content, vendors, media budget & placement
Manage gap analysis for WellPoint/Cobalt merging companies to meet project ROI from consolidation.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Introduce social media, SEO, SEM, email marketing.
Recruit by CMO of PNC for position . )
Report to CMO, sit on global marketing leadership team.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Corporate director of marketing vs director of sales and marketing skills

Common corporate director of marketing skills

Digital Marketing, 13%
Marketing Campaigns, 7%
Brand Management, 6%
Email Campaigns, 6%
ROI, 5%
Integrated Marketing, 4%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Corporate Director Of Marketing
Corporate Director Of Marketing vs Director Of Sales And Marketing

Updated January 8, 2025

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